公司名称可以随便起吗？ Can the name of the company be determined arbitrarily?

设立一家公司，首要考虑的问题是公司名称的问题，那么公司名称应该如何设计？天马行空随便选吗？

To set up a company, the first consideration is the name of the company, so how to design the name of the company? Can you choose freely?

答案是：不可以的。中国大陆公司要遵循《企业名称登记管理条例》的相关规定，具体如下：

The answer is:No! China companies should follow the relevant provisions of the regulations on the administration of enterprise name registration, as follows：

名称的构成，必须是“行政区域” “字号” “行业规范” “组织形式”，例如“粤湾商盟信息科技（深圳）有限公司”，这里“深圳”就是行政区域，“粤湾商盟”就是字号，“信息科技”就是行业规范，“有限公司”就是组织形式。

The composition of the name should be "Administrative Region" "Brand Name" "Industry Standard" "Organizational Form", for example, "Guangzhou Cucheng Investment Consulting Co., Ltd." here, "Guangzhou" is the administrative region, "Cucheng" is the brand name, "Investment Consultant" is the industry standard, "Limited Company" is the organizational form.

以规范汉字为基本用字，字号由2个以上6个以下汉字组成，即如果是非常用字，有可能被拒绝。

With the standard Chinese characters as the basic characters, the brand name is composed of more than 2 but less than 6 Chinese characters, that is to say, if it is an unusual character, it may be rejected.

冠一个“中国”的公司名可以吗？ Is it okay to have a "Chinese" company name?

行政区域一般为公司注册地的所在市，公司认缴的注册资本达到一定数额，可以申请冠以省名，举例，冠名“广东”注册资本需要达到500万人民币或以上，冠名“中国”注册资本需要达到5000万人民币或以上。

The administrative area is generally the city where the company is registered. If the company has subscribed for a certain amount of registered capital, it can apply for a province name. For example, the registered capital of "Guangdong" needs to be 5 million yuan or more, and the name "China" The registered capital needs to reach RMB 50 million or more.

所以，可以冠一个“中国”的名字，但创业者需要考虑是否有必要把注册资本弄得那么高。

Therefore, it is possible to have a "China" name, but entrepreneurs need to consider whether it is necessary to raise the registered capital so high.

毕竟认缴了并不等于你永远不需要实缴，认缴了不等于没有出资的任务了。实际上，认缴以后股东仍然需要实际出资，只是看公司的运营状态，如果公司清算注销时没有外债。那么你没有实缴还可以谅解，且不需要承担责任。反之，如果你公司进行清算注销的时候，对于外债没有偿还完。那么公司的债权人是可以要求公司的股东按照认缴的金额去承担责任，所以我们创业小伙伴一定要记住注册资本不是越大越好，而且对于有商业经验的人都知道注册资本跟公司的实力是没有任何直接关系的。

Subscribing does not mean that you will never need to pay, and subscribing does not mean that you have no obligation to contribute capital. In fact, after subscribing, shareholders still need to make actual capital contributions. It just depends on the companys operating status. If the company is liquidated and cancelled, there is no foreign debt. Then you can forgive you for not paying, and you don’t need to take responsibility. Conversely, if your company has not paid off its foreign debts when it is liquidated and cancelled. Then the company’s creditors can require the company’s shareholders to take responsibility for the amount of the subscription, so our entrepreneurial partners must remember that the larger the registered capital, the better, and everyone with business experience knows the registered capital and the company’s strength There is no direct relationship.

字号会有禁止使用的字眼吗？ Will there be any prohibited words in the company name?

字号是会涉及禁止内容的，具体如下：

Prohibited content of the brand name

1) 有损于国家、社会公共利益的（ It is harmful to the national and social public interests）;

2) 外国国家(地区)名称、国际组织名称及其通用简称（Names of foreign countries (regions), international organizations and their general abbreviations）；

3) 政党名称、党政军机关名称、群团组织名称及其简称、特定称谓和部队番号（Names of political parties, organs of the party, government and army, organizations of the mass organizations and their abbreviations, specific appellations and military numbers）；

4) 违背公序良俗的（Violating public order and good customs）；

5) 可能对公众造成欺骗或误解的（May cause fraud or misunderstanding to the public）；

上述的标准，有一定的主观成分，但大家在思考字号时，尽量避开敏感因素。

The above standards have certain subjective elements, but try to avoid sensitive factors when we think about brand names.

公司名称的几个期限 Several periods of company name

企业名称现时采取的是“自主申报制”，即由投资人通过工商系统自主申报，一般初次名称核准的有效期为1天至30天，不同城市的系统有不同规定。

At present, the "independent declaration system" is adopted for enterprise names, that is, the investors can independently declare through the industrial and commercial system. Generally, the validity period of the initial name approval is 1 to 30 days.

• 企业登记后，1年内名称不允许变更；

The name of the enterprise shall not be changed within one year after registration；

• 企业注销后，原名称1年内不允许使用；

The original name is not allowed to be used within one year after the cancellation of the enterprise；

• 企业被吊销，原名称3年内不允许使用；

The original name is not allowed to be used within 3 years after the enterprise is revoked.

名字应该要有文化势能 The name should have cultural power

判断一个名字是不是有力，在于能在对方心中召唤出一种什么样的情感。或者是对方一看这个名字，能不能唤醒一种文化的象征和想象。

Judging whether a name is powerful depends on what kind of emotion it can conjure in the others heart. Or whether the other person can awaken the symbol and imagination of a culture when he sees the name.

• 好名字的案例：

Examples of good names:

1. 阿里巴巴：阿里巴巴就是一个有文化资产的名字。念这个名字，就会想到天方夜谭的故事，一个快乐的青年，打开了宝库，成为了富翁。

Alibaba: Alibaba is a name with cultural assets. When you read this name, you will think of the story of the Arabian Nights. A happy young man opened the treasure trove and became a rich man.

2. 百度：百度也是一个有文化资产的名字，“众里寻她千百度，暮然回首..”，它从长久的文化情感中借了势，表达出深层次的文化共鸣，让人过目难忘。

Baidu: Baidu is also a name with cultural assets. "People look for her thousands of Baidus, look back in the evening...", it borrows momentum from the long-term cultural sentiment and expresses deep cultural resonance, which is unforgettable.

3. 宝马：马是中国人非常喜欢的动物，马是忠诚，勇气，强大的象征，因此汽车取名宝马，既是比喻，又是借代，还是说明，对这款车会有很多增值的想象空间。

BMW: The horse is an animal that Chinese people like very much. The horse is a symbol of loyalty, courage, and strength. Therefore, the name of the car is BMW. It is both a metaphor and a substitute, or it shows that there will be a lot of added imagination for this car.

• 坏名字的案例：

Examples of bad names:

“凌志”改为“雷克萨斯”，“麦当劳”改名为“金拱门”， 这些名字丢掉了过去多年的情感文化资产，要么让人看了就忘掉，要么就大大地拉低了品牌形象，都是非常失败的命名。

"Lingzhi" was changed to "Leikesasi", and "McDonalds" was renamed "Golden Arches". These names lost the emotional and cultural assets of the past years. They were either forgotten after being read, or the brand image was greatly reduced. Very failed naming.

A company name is the first step to consider when registering a company. A good name must not only consider cultural potential, but also meet the requirements of industrial and commercial registration.