LONGFOR x FUNCONN

龙小湖来啦，作为龙湖集团北区首席亲善官兼龙湖形象代言人，相信大家并不陌生，本次龙小湖携手宇合光年展开了一场星际遨游的全新体验。

Long Xiaohu is here. As the chief goodwill officer of Longfor Group and the image spokesperson of Longfor, I believe everyone is not unfamiliar. This time Long Xiaohu and Yuhe Guangnian have launched龙山 a new experience of interstellar travel.

星际旅程的开端

这一次旅程，我们遇见了精灵世界，也闯入了赛博朋克星球。

On this journey, we encounter the wor街道ld of elves and the planet of Cyberpunk.

在这场旅程中被赋予更多快乐势能的我们，也希望分享这份快乐给地球的小伙伴们，龙小湖IP主题乐园1.0也由此而生，以Galaxy与Littlehoo之名开始了传播快乐的使命。

We are endowed with more potential happiness in this journey, and we also hope to share this happiness with our friends on the earth. Thus, Longxiaohu IP Theme Park 1.0 was born, and started the mission of spreading happiness in Chengdu and Chongqing

Cyberpunk

解码赛博朋克的狂欢，以强烈的视觉表现激发快乐因子，藏匿于各处的龙小湖也以主人的姿态享受着这盛大的电玩派对。

Decoding the carnival of cyberpunk and stimulating the happiness fa赚钱ctor with strong vis工作室ual performance. Long Xiaohu hiding in 渝北various places also enjoys this grand video game party as a master.

△重庆龙湖-龙小湖探索乐园 | 电玩区

解锁

梦田

游戏也是打开赛博朋克星球大门的密钥。

电玩派对，热力开启。

The game is also the key to open the door to the cyberpunk planet.

Video game party, the heat is on.

△成都龙湖-龙小湖电玩星球

Cyberpunk

未来城市的角色扮演魔幻而刺激，

都被设计写入了这星际遨游中

倒数计时，一起玩转电玩星球的幻想世界。

The role of the future city is magical and exciting,

Have龙山 been designed and written into this interstellar travel

Count down and enjoy the fantasy world of the video game planet together.

此次，以设计链接商业与IP，也是极负挑战与使命感的尝试。除了保留IP本身代表的品牌故事与内容价值。如何通过IP，实现商业化并为形成更好的IP生态圈打下基础是我们持续的思考点。

This time, linking business and IP with desi梦田gn is also an attempt with extremely negative challenges and sense of mission. In addition吗 to retaining the brand story and content value represented by the IP itself. How to achieve commercialization through IP and lay the foundation for the formation of a better IP ecosystem is our continuous thinking point.

未来感与机械感也同时穿插于Galaxy中，让孩子们有更多的探索与互动也是我们始终坚持的设计逻辑北区。

Futuristic and mechanical are also interspersed in Gala工作室xy at the same time, allowing children to have more exploration and interaction is also the design logic we always adhere to.

△重庆龙湖-龙小湖探索乐园 | 探探屋

在Littlehoo的打造中，我们更关注家庭式的游乐体验方式。

In the creation of Littlehoo, we pay more attention to the family-style amusement experience.

IP元素的植入也通过设备端的优化，品牌VI视觉体系，空间导视系统等统一表达，进行了重复并强化。

The implantation of IP elements has also been repeated and吗 strengthened throu电脑gh the optimization of the equipment side, the unified expression of the brand VI visual system, and the spatial guidance system.

△成都龙湖-龙小湖探探屋

不同于Galaxy的热情奔放，Littlehoo更像是温柔的家园，细心守护着孩子们心中的梦田。

Unlike Galaxy’s enthusiasm and unrestrained spirit, Littlehoo is more like a gentle home, carefully guarding the children’s dream field.

以空间主题贯穿IP的方式为此次设计的核心，未来商业与IP赋能还将驱动我们更深入的探究。

是的，我们又合体出发了，再一次踏上星际旅途。

龙小湖主题IP乐园，to be continued

The way that the space theme runs through the IP is the core of this design. The future business and IP empowerment will also drive us to in-depth exploration.

Yes, we are united and set off again, once again embarking on an interstellar journey

Longxiaohu Theme IP Park, to be continued

————

项目名称：成都龙小湖探探屋&龙小湖Galaxy乐园/重庆龙小湖探索乐园

项目地点：四川省成都市/重庆市

项目面积：1800㎡/1500㎡

设计机构：成街道都龙小湖探探屋&龙小湖Galaxy乐园 宇合光年

重庆龙小湖探索乐园 宇合光年 x禾未来设计

委托方：龙湖集团IP事业部

IP设计：宇合光年

主设计师：张耀天

设计团队：陈彦周、秦子涵

深化设计：黄颖文、赵戈森

软装设计：向海燕

平面设计：骆聪毅、沈芸轩

深化制作单位：大象无形艺术工程有限公司

游乐设备：上海童韵

撰稿文案：清歌传媒

摄影师：王海华、木羊

Project Name: Longxiaohu Exploratio平面设计n House, Longxiaohu Galaxy Park/LonghuChongqing Little Hoo Galaxy

Project Location:Chengdu City,Sichuan Province/Chongqing City

Project Area: 1电脑800 Square Meters/1500 Square Meters

Design Institution: Fun Connection Design x Grow Future Design

Entrusting Party: IP pision of Longhu group

IP Design：Fun Connection Design

Chief Designer: Zhang Yaotian

Design Team: 平面设计Chen Yanzhou, Qin Zihan

Deepening Design; Huang Yi赚钱nwen, Zhao Geseng

Soft Decoration Design: Xiang Haiyan

Graphic Design: Luo Congyi, Shen Yunxuan

Deepening production unit: Daxiang Wuxing Yishu Engineering Co., Ltd

Amusement equipment: Shanghai Tongyun

Script Edition: Qing渝北ge Media

Photographer：Wang Haihua，Muyang

宇合光年

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